Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 290
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 164
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 233
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 313
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 354
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Facebook\FacebookApp implements the Serializable interface, which is deprecated. Implement __serialize() and __unserialize() instead (or in addition, if support for old PHP versions is necessary)
Filename: Facebook/FacebookApp.php
Line Number: 29
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/libraries/Facebook/FacebookApp.php
Line: 29
Function: _error_handler
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/libraries/Facebook/autoload.php
Line: 79
Function: require
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/libraries/Facebook/Facebook.php
Line: 145
Function: {closure}
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/libraries/Facebook.php
Line: 34
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$facebook is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 8
Function: __construct
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$marketing_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 9
Function: model
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$index_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 10
Function: model
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Marketing::$cart is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 11
Function: library
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$facebook is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$marketing_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$index_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$cart is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/h4hib858rh74/staging.pleasureinvegas.com/application/controllers/Marketing.php
Line: 17
Function: view
File: /home/h4hib858rh74/staging.pleasureinvegas.com/index.php
Line: 316
Function: require_once
Our online media platform places rich digital advertisements on the world's most recognized networks like ESPN, Facebook, Food Network, CNN, People, Forbes, and Rolling Stone just to name a fraction of where we serve your ads.
The objective is to increase not only the impressions but also the conversions on the same budget.
1) Geo-Targeting - A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID.
2) Collecting Advertising ID’s - Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allows us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement.
3) Cross Device Retargeting - Advertising ID’s are then collected, tracked, cataloged and sent to a demand-side platform where we can then retarget those that were in the geo-targeted areas. A special process using 3rd party services allow us to know which computers are connected to the home and work computers that they use. This is done through processes such as logging into a bank account. If a person has a banking application on their phone and logs in with their username and password the bank can tell it was from their mobile app. Later if that same person logs in with their username/password on their home or work computer the bank also knows this and ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, and home computers.
Retargeting generates greater online sales by keeping your brand front and center and bringing "researchers" back when they are ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Plus, your customer is more likely to have you in front of them during the "Zero Moment of Truth" when they are making that buying decision.